SUX Academy for Organizations
Team Masterclass: "Sustainability and Ethics in Gen AI"
2 hours, 4 hours or full day option available
Online or live at your place
English or German
Recommended for groups sizes from 4 to 20 people
SUX Academy for Organizations
Team Masterclass: "Sustainability and Ethics in AI"
Next Masterclass: 2 Dec 2025
Online or live at your place
English or German
Formats for various group sizes available
SUX Academy for Organizations
Masterclass
AI is on the verge of changing our work and our lives fundamentally. It opens up completely new possibilities to work and create. But we need to discuss essential questions about ethics and sustainability. This includes grasping the societal effects of AI, tackling issues like data privacy or bias in algorithms, but also dismantling the massive environmental impacts. On the other hand: doesn’t AI offer the potential to help create more sustainable, fair and ethical digital experiences?
For us, the essential dilemma is not if AI should be used, but how and when its application can be made ethically, sustainable and beneficially for a better future in our projects.
This Masterclass will discuss the negative impacts of Gen AI as well as positive opportunities and how to balance these in a responsible way. In a mixture of lecture parts and a practical workshop part, you will be provided with practical guidelines for the responsible use of AI and learn how to use the “Responsible AI Canvas” to evaluate AI use-cases.
This Masterclass-Workshop has been available as a live-workshop only until today and has been facilitated at conferences like the World Usability Day Estonia or in company setups.
We offer this Masterclass tailored to product- and design-teams in various sizes. Usually we recommend a size between 4 and 20 people, but we have also already done special formats for groups with more than 100 people.
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Key Learnings:
- Differnet types of AI and why Generative AI like ChatGPT comes with specific problems
- Understanding AI's broader Impact: How do AI technologies affect the environment, society and ourselves
- How creative is AI? And how creative is our output with AI?
- What is the hidden price for using generative AI?
- What are good use case for AI and what is AI for good?
- How to balance negative impacts and positive opportunities
- Principles on how to use AI in a responsible and sustainable way for good (and when not to use) and the Responsible AI Canvas
- How to advocate for a responsible use of AI
- How can you start tomorrow using AI in a responsible way?
What all participants will get after completion:
- Tools and Resources: All tools and resources from the Masterclass will be provided afterwards including templates and methods as well as the full slide-deck.
- SUX Certificate: All participants who complete the Workshop will get a personal official SUX Academy Certificate.
- Private Slack Channel: All participants get access to a privat workshop-channel in the SUX Slack Space to be able ask questions and stay in contact after the Workshop.
SUX Academy for Teams
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Already 350+ alumni completed one of our courses!
What alumni of this masterclass say
"We discussed good use cases, the balance between positive opportunities and hidden costs, and how to apply frameworks like the 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗔𝗜 𝗖𝗮𝗻𝘃𝗮𝘀 to design responsibly. Thank you Thorsten Jonas for such inspiring and thoughtful session."
Gul, Denmark
"Thorstens enthusiasm was contagious and the session flew so very fast! We explored how AI is transforming our industry and us, while shifting from optimization of work routines to deep philosophical discussions about the long-term impact on our industry— and future generations. As one of my teammates nicely put it “We started with some practical stuff but ended up in an existential crisis."
Daria, Estonia
"A special shout-out to Thorsten Jonas for his thought-provoking session on 'AI in UX.' He perfectly summed up a key takeaway for me: While AI may seem like a magical illusion, it's ultimately a limited machine."
Nur, Germany
Your Lecturer:

Thorsten Jonas
Founder of the Sustainable UX Network
About your Lecturer:
Your lecturer is Thorsten Jonas, digital sustainability Activist, Responsible AI Advocate Sustainable UX Trailblazer, Keynote Speaker, Podcast Host and Founder of the SUX Network.
He is one of the drivers of digital sustainability, Sustainable UX and advocate for a responsible use of AI, giving workshops, keynotes ans courses about these topics. With his long year experience, he is guiding and training designers, design- and product-teams and companies in crafting sustainable, responsible and ethical digital products while he is also speaking at conferences and events worldwide like Adobe MAX, Interaction Conference or World Usability Congress.
Furthermore Thorsten is serving as co-lead of the UX committee for the W3C Sustainable Web Design Guidelines as an invited expert in the W3C Web Sustainability Interest Group.
His passion for the outdoors and mountaineering drives his commitment to make sustainability a fundamental aspect of digital design and to advocate for responsible and ethical usage of tech for the good of every being on this planet.
SUX Academy for Organizations
Team Masterclass:
"Sustainability & Ethics in AI"
2 hours, 4 hours or full day option available
Online or live at your place
English or German
Recommendet for teams from 4 to 20 people



