SUX Bremen #3: Kind Commerce - SUX – The Sustainable UX Network

SUX Bremen

SUX Bremen #3: "Kind Commerce" with Anna Ratkai

June 19 2025, 6:00pm CEST

tean neusta, Grace Hopper Room - Konsul-Smidt Straße 24, Bremen

Free of charge

RSVP

SUX Events

SUX Bremen #3: Kind Commerce with Anna Ratkai

June 19 2025, 6:00pm CEST

tean neusta, Grace Hopper Room - Konsul-Smidt Straße 24, Bremen

Free of charge

RSVP

Introducing our third SUX Network Bremen Meetup again at team neusta on June 19, 18:00

Note that this event will be held completely in English as we’re happy to announce Anna Ratkai as (remote-)speaker!

We’ll touch on a rather subversive aspect of digital service design, also a rather questionable role of UX Designers as a whole:

Kind Commerce: Challenging unsustainable design practices

The intense environmental impact of excessive consumption is an unquestionable fact. Yet online shopping environments are loaded with nudges, persuasive design, even deceptive patterns to get users to buy more than they need. For a sustainable future, this design approach needs to change drastically.

Behaviour design is a powerful tool in our design toolkit. As responsible designers, we need to learn to use it with care to avoid causing any unintended harm.

We will talk through the intended and unintended consequences of designing online shopping for excessive consumption. We will make the business case against pushy e-commerce and discover how design can be a force to drive mindful consumption.

Anna Ratkai is a UX Researcher and sustainable design advocate. She drives Kind Commerce (https://www.bekindcommerce.com/), where she is working on establishing a framework for designing for mindful consumption in a business-viable way. Find her on LinkedIn (https://www.linkedin.com/in/anna-ratkai/), read her articles on Medium (https://medium.com/@annaratkai) or sign up for her Substack (https://annaratkai.substack.com/) where she will post about all things related to behaviour design, excessive consumption and Kind Commerce.