SUX Playbook
Non-Human/Non-User Persona
Create a persona for an actor that is not the user. This actor can be another human or also another living entity like an animal, a forest, nature in general, etc.
Author: Thorsten Jonas
Phase: Mapping
SUX Playbook
Non-Human/Non-User Persona
Create a persona for an actor that is not the user. This actor can be another human or also another living entity like an animal, a forest, nature in general, etc.
Author: Thorsten Jonas
Phase: Mapping
Overview
Tool:
Non-Human / Non-User Personas
Sustainable UX Playbook:
Phase 2 - Mapping
Goal:
Create a persona for an actor that is not the user. This actor can be another human or also another living entity like an animal, a forest, nature in general, etc.
Where to use:
SDG Mapping can be used to create an understanding abotu the relation of a specific Sustainable Development Goal to a service, product or singel user/customer journey.
How to use:
Prepration: To identify Non-Human and Non-User Personas you should do the Actor Mapping first to identify all impacted actors. From these you can choose which actors need to be investigated further, which you do with the Non-Human/-User Persona.
Step 1: Create an understanding of the non-human or non-user Persona:
- Describe it
- Understand it's or her/his needs as well as challenge or treats to it or her /him
Only for Non-Human Persona:
- What are the contact points to humans in general?
- How are humans benefitting from it in general?
Only for Non-User Persona:
- What are the benefits for the user of the service from this human?
Step 2: Understand in detail the relation of the persona with your product/service:
- What is the interaction of the product with the persona?
- What are negative impacts of the product for the persona?
- What are positive impacts of the product for the persona?
After that ideate first ideas how to lower or avoid negative impacts and how to drive positive impacts.
Example
Use Case:
Non-Human Persona "Tree".
Description
In the example we evaluated the relation of an a tree/forest to the amazon.com website.
Example: Non-Human Persona "Tree"
Downloads & Links
Please note: We offer all the tools we created for free and under creative commons license. If you use it, please refer to the SUX Network and the authors as origin of the tool or template you use.
Tool:
Non-Human / Non-User Persona
Author:
Thorsten Jonas
Note: this canvas is inspired by the work of Monika Sznel & Damien Lutz on Non-Human Personas
More SUX Tools
We are creating the Sustainable UX (SUX) Playbook at the moment, with a step by step guideline to the Sustainable UX (SUX) Framework and tools to bring sustainability and responsibility into your work process - no matter if you work with AI or without. Many tools are already available in our notion space and we are adding the tools with ready to use templates here step by step together with a ready to use guideline to the SUX Framework. Check out some of the tools below or sign up the SUX Playbook Waitlist and get informed once we publish the full playbook (sign up here).
